With millions of organizations and professionals on a dozen different social media platforms, one wonders what is happening to all that they are jabbing. Is someone listening too?
Social Media has become one of the greatest tools to get our message across at a low budget and least amount of time. To this end, it is being used and over-used phenomenally. To the extent, that there is so much content being generated that the content itself is losing value. The waterfall of tweets and posts and pictures and what not!
In the rat race to " be heard", we often forget "to hear". In the business world, when a company hires a social media professional, the expectations are : a few thousand tweets, a few hundred pictures, a few thousand followers, and mentions and retweets, and share, so on and forth. While it all makes sense, let us not forget, engaging is not limited to communication, especially if it is a one-way communication.
Listening is an important part of engaging with our clients, our communities, our market. Social Media not only allows but actually encourages us to participate actively in the lives of our clients and our market, which in turn creates a relationship. This relationship is the key to engagement.
Here are some tips on "active listening on Social Media`
Social Media has become one of the greatest tools to get our message across at a low budget and least amount of time. To this end, it is being used and over-used phenomenally. To the extent, that there is so much content being generated that the content itself is losing value. The waterfall of tweets and posts and pictures and what not!
In the rat race to " be heard", we often forget "to hear". In the business world, when a company hires a social media professional, the expectations are : a few thousand tweets, a few hundred pictures, a few thousand followers, and mentions and retweets, and share, so on and forth. While it all makes sense, let us not forget, engaging is not limited to communication, especially if it is a one-way communication.
Listening is an important part of engaging with our clients, our communities, our market. Social Media not only allows but actually encourages us to participate actively in the lives of our clients and our market, which in turn creates a relationship. This relationship is the key to engagement.
Here are some tips on "active listening on Social Media`
- Spend some time checking tweets on your Timeline. Otherwise, search using Hashtag. Hashtag will help you look for tweets on topics that interest you most and possibly connect with those tweeters.
- Respond to Tweets when you think you could make a good contribution to the conversation, or even, start a conversation.
- Mentions are a great way of recognizing other tweeters around you. Mention others at least a few times in a day.
- Introduce yourself to people who are of interest, and especially if you have new followers. Acknowledging their entry into your twitter-sphere will make them feel valued. It is another way of seeding engagement.
- RETWEET as often as you can and better if you can add your comments or ask a relevant question.
- Make sure your tweets are of interest to twitter networks.
The more you tweet and you more you listen to the twitter content around you, the more you can engage with your networks. With Web 2.0, your real worth is your followers. They are your future treasure!
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