Imagine being offered an "out of the blue" media event assignment and you don't have any clue about what media relations is.
Here are three formulas to get you started and race your way to success!
Working with the media or communicating your message to the media is all a part of external communications. So, first of all, use the basic formula behind all communication processes:
- What needs to be communicated, or the intended CONTENT
- Who is communicating, or the SENDER
- How is s/he communicating, or the intended MEDIUM
- To Whom is s/he communicating, or the intended AUDIENCE
- RESEARCH: Research your audience's needs and opinions or attitudes, characeristics; your organization's needs and attitudes, priorities; pros and cons of different medias.
- ANALYZE: Aalyze the data about your message, audience and establish strategies
- COMMUNICATE: Now communicate! Are you worried what to convey? Remember the 10 intentions behind the content of any communications that I mentioned in a previous post. That's the formula behind the content of your communications.
- EVALUATE: Once you have communicated to the media your key messages, you need to measure media effectiveness and evaluate your success for future strategic planning.
Effective communications is the key to success in today's world and a little hard work and strategic planning can go a long way in your company's success.
Hope these formulae can guide you through.
For more information, you can contact a local Communications or Media Relations expert. I recommend Ms. Susan Sommers of Susan Sommers & Associates from Toronto. She is a known author, a wonderful speaker and a seasoned consultant in this field. She also teaches at University of Toronto's Continuing Education program.
http://www.susansommers.ca/
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Ciao!
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